By maximising your copy, you extend your brand's online visibility, increase engagement, and boost your bottom line. The technique combines writing, translating, optimising, and localising to achieve outstanding results.
When
creating original copy
or
translating text, the target audience is always top priority. However, marketing messages also need take corporate tone of voice and style as well as cultural differences into account. What's more, copy should not only be relevant to potential and current customers but also optimised for search engines. The balancing act between all these requirements can sometimes be tricky;
- too much SEO and copy simply does not flow,
- uninspiring messages and the audience becomes bored,
- no integrated keywords and pages cannot be found online,
- obscure cultural references and the reader is confused.
Maximised copy genuinely resonates with the audience to strengthen your brand and build loyalty. With a wealth of
experience in digital marketing, I create messages that inspire and inform. But don't just take my word for it, read feedback from my clients and partners.