A knowledgeable senior marketing professional, I am flexible and adaptable to new challenges and situations.
I have been working as a freelance project manager and wordsmith for several years and relish the ability to bring my experience and best-practice to a
range of companies
in various sectors. I develop marketing messages, commission telemarketing campaigns, write press releases and produce e-newsletters for clients in both the UK and Germany. I have particular experience in bi-lingual web site planning, content development and search engine optimisation. Through my collaboration with digital agencies in Germany, I have developed TOV guidelines and written content for several multi-national corporations.
My approach
I have a very clear editorial and communication style – precise and literate, engaging and relevant. I understand how digital content keeps brands fresh, re-enforcing their market position. Communications must convey a consistent message, using terms and language relevant to the audience, particularly if it is overseas. I clearly define and agree audience, message and aims with my clients in advance in order to ensure the success of any communications campaign.